webpage updated 2/29/2012

Author(s)

Marrus Stephanie K.

 

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BUILDING THE STRATEGIC PLAN: Find, Analyze, and Present the Right Information

Edition

Orig. Ed 1984, Reprint Ed. 1994

Krieger #

Pages

ISBN #

Cloth/Paper

U.S. Dollars

228353

358

0-89464-835-7

C

$61.25

Description

This book contains all the tools necessary for practitioners to thoroughly analyze their business and industry. It is presented in a hands-on manner and takes the jargon, theory, and mystique out of innovative and costly graphics techniques. The text shows how to illuminate the key data of a corporate plan and gives insights not obtainable through more conventional formats. Unique aspects: * a practitioners approach to planning  * not a theoretical tome; for people who DO the planning or manage it * clearly written, easily understandable

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