webpage updated 2/29/2012

Author(s)

Dorland Gabrielle J.

 

 

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SCENTS APPEAL: The Silent Persuasion of Aromatic Encounters 

Edition

Orig. Ed 1993

Krieger #

Pages

ISBN #

Cloth/Paper

U.S. Dollars

800409

352

0-9603250-4-2

C

$46

Description

Whether your interest in the fragrance industry is in marketing, research, sales or management, your work will benefit when you identify and understand olfactive communication. Fragrance experts have long recognized that certain aromas communicate particular messages, but what many are not aware of is that these odor meanings may be cross-culturally universal, having been identified and elaborated on in the mythology and legend, folklore and history of essentially every society. In each chapter of this book the fragrance family associated with a specific theme is identified and described. Scents Appeal is one of the first attempts to explain the impact of odor from social and anthropological perspectives. This text consolidates reports and studies in olfactive communication carried out by anthropologists, historians, and researchers investigating related fields of interest.

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