BUILDING THE STRATEGIC PLAN: Find, Analyze, and Present the Right Information

Author(s)

Marrus, Stephanie K.

 

 

Edition

Orig. Ed 1984, Reprint Ed. 1994

Pages

ISBN #

Cloth/Paper

U.S. Dollars

358

0-89464-835-7

C

$61.25

Description

Reviews

This book contains all the tools necessary for practitioners to thoroughly analyze their business and industry. It is presented in a hands-on manner and takes the jargon, theory, and mystique out of innovative and costly graphics techniques. The text shows how to illuminate the key data of a corporate plan and gives insights not obtainable through more conventional formats. Unique aspects: * a practitioners approach to planning not a theoretical tome; for people who DO the planning or manage it * clearly written, easily understandable
 

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Please note that this website is designed for informational purposes only, about our products and, is not intended as an e-commerce site. Prices are subject to change without notice. Shipping and special handling are not included. Krieger Publishing is the sole source for its products unless otherwise noted. Net prices shown are based on net realized return and do not indicate list prices or retail prices. Contact us for more information.

Revised 8/15/2013