This book contains all the tools necessary
for practitioners to thoroughly analyze their business and industry. It is presented in a hands-on manner and takes the jargon, theory, and mystique out of innovative and costly graphics techniques. The text shows how to illuminate the key data of a corporate plan and gives insights not obtainable through more conventional formats. Unique aspects: * a practitioners approach to planning * not a theoretical tome; for people who DO the planning or manage it * clearly written, easily
understandable |
