Whether your interest in the fragrance industry is in marketing, research, sales or management, your work will benefit when you identify and understand olfactive communication. Fragrance experts have long recognized that certain aromas communicate particular messages, but what many are not aware of is
that these odor meanings may be cross-culturally universal, having been identified and elaborated on in the mythology and legend, folklore and history of essentially every society. In each chapter of this book the fragrance family associated with a specific theme is identified and described. Scents Appeal is one of the first attempts to explain the impact of odor from social and anthropological perspectives. This text consolidates reports and studies in olfactive communication carried out by
anthropologists, historians, and researchers investigating related fields of interest. |
| | "Scents Appeal is extensively researched, well written, and organized in a most interesting way, so from these aspects alone, it is well worth the time and modest cost.
The latter quarter of the book will probably be of most interest to perfumers...this is a most worthwhile first effort and it is hoped that the author will continue mining her special claim." -- Drug & Cosmetic Industry, March 94. "...is chock-full of anecdotes of the type I love to use in conversation and lectures on fragrance...this book is unique in its erudition with abundant footnotes and 425 bibliographic references,
and its organization of the eclectic information gathered from ancient times as well as the most recent experiments..." -- Professor Arthur O. Tucker, Delaware State University, The Herb Companion, Feb/Mar94 "...the chapter 'Scents of Purpose' looks at the sentiments and impressions communicated by odors...from passion to fresh and clean. These odor associations are identified with specific fragrance types." --
Spray Technology & Marketing, March 94. |
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