|  | |  | |  | |
 | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |
MARKETING ARCHITECTURAL AND ENGINEERING SERVICES |
|
|
| | |
|
| |
|
| | |
|
| | |
|
| | |
|
2nd Ed 1983, Reprint Ed. 1990 |
| |
|
| | | | |
| | |
|
| | | | | | | | |
| |
|
| | | |
Presented here are clear guidelines that cover all of the aspects of marketing architectural and engineering services. Included is a step-by-step description of how to research prospective clients, develop strategies for pursuit, prepare written and oral presentations, and negotiate and
close commissions. The elements of a comprehensive marketing plan, as well as the organization and management roles required to make it succeed, are thoroughly discussed. Forty-five case studies of actual marketing techniques are presented. Additional tips are included on how brochures, publicity, direct mail, and advertising techniques can be used to support and enhance marketing efforts. |
| |
|
|
Please note that this website is designed for informational purposes only about our products and is not intended as an e-commerce site. Prices are subject to change without notice. Shipping and special handling are not included. Krieger Publishing is the sole source for its products unless otherwise noted. Net prices shown are based on net realized return and do not indicate list prices or retail prices. Contact us for more information. | •Krieger Information Request Form• | A form that you can use to request
book price verification and shipping charges, as well as, inquire on titles of interest. Please remember to include your address and phone information so we may contact you if there are any questions. And don't forget that our TOLL FREE ORDER LINE is available in the U.S. |
|
|
|
|
| |
| | |
|
|
| Please note that this website is designed
for informational purposes only, about our products and, is not intended as an e-commerce site. Prices are subject to change without notice. Shipping and special handling are not included. Krieger Publishing is the sole source for its products unless otherwise noted. Net prices shown are based on net realized return and do not indicate list prices or retail prices. Contact us for more information. |
|
| |
|
| Revised 7/15/2020 | |
|
